Historia AdNow

Jak to się zaczęło..

Historia Adnow rozpoczęła się w 2014 roku, kiedy grupa pokręconych na digital technologiach, RTB i Big Data postanowiła stworzyć nowy hybrydowy format. Format ten został opracowany, aby dostarczać reklamę oraz ułatwiać pozyskiwanie nowych i ciekawych treści. Również ten format umożliwia korzystanie z media-banerów i reklamy natywnej w ramach jednej kampanii, co jest bardzo pomocne dla klientów, bo działa na rzecz promocji marki kampanii.

"Ułatwienie pozyskiwania nowych i ciekawych treści" - to pomysł jest dość oczywisty, natomiast rozwiązanie komplikuje. Opracowanie pierwszego prototypu platformy zajęło ekipie Adnow ponad rok. Skuteczność tego algorytmu była dosyć imponującej już z pierwszych kroków. Stało się to możliwe dlatego, że nasi założyciele pracowali z RTB, Big Data, Media Buying, Pay Per Click i Mobile Advertising w ciągu ostatnich 10-14 lat. Połączenie namiętności i doświadczenia dali możliwość stworzenia platformy, która w ciągu zaledwie 2 lat stała się najbardziej ostrym narzędziem reklamy natywnej.

W grudniu 2015 roku Adnow rozpoczął współpracę z wydawcami i platforma stała się otwarta dla wszystkich. Od tego czasu, za pomocą coraz większe ilości opinii od klientów i naszych partnerów, algorytmy i modele matematyczne zostały zmienione i ulepszone.

AdNow now :)

W ciągu ostatnich 2 lat jesteśmy dumni z tego, że AdNow jest korzystną platformą dla ponad 150 000 partnerów, obsługujących ponad 4 miliardów odsłon miesięcznie w 107 krajach. Jesteśmy bardzo zadowoleni z tych wyników, ale mamy jeszcze długą drogę do doskonałości, i my to wiemy. Pracujemy każdego dnia nad ulepszeniem naszych produktów i algorytmów, co zapewnia wysokie zyski dla obu stron – reklamodawców i wydawców. Tak, staliśmy się dużymi, ale i wciąż jesteśmy głodni i gotowi do pracy. I właśnie dlatego możemy zaoferować naszym partnerom i klientom więcej, niż w jakiejkolwiek innej sieci!

 

The Next Level of Building
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4 Ways Brands Should Use Native Advertising
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How Native Advertising Is Taking Over
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This question is well answered by Vladimir Bashkin, Business Development Director of AdNow (a fastest growing native advertising network) who is responsible for leading the global operations team. He is duly involved with the product development, sales as well as business development processes. He said our platform that primarily focuses on providing customers with widget-based native advertisements that work wonders when placed with relatively significant content on any website/ blog that run by a set of complicated algorithms....Read more >>

Entrepreneurship Lesson to Learn from Native
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People tend to forget that money is the means, not the end. Your profits are a mere tool to achieve a higher goal. In AdNow case, money always was just a thing to spend on quality, because what is the point of high profits if public opinion about you is low? Our minds were always set on worldwide coverage and we’ve achieved the result of over 150 000 partners from 114 countries in recent 2 years. We’ve worked hard, we’re proud of results and we’re not going to stop. I am sure that when money became your only concern you’re about to fail....Read more >>